The Kansas City Chiefs are feeling the “Taylor Swift effect,” according to owner Clark Hunt. In a chat on “The Pat McAfee Show,” Hunt talked about how Swift’s relationship with Travis Kelce is impacting the team, especially after her recent guest spot on his podcast.
Hunt praised Swift for helping to grow the Chiefs’ female fanbase. “It’s been a whirlwind for us since Taylor stepped into our lives,” he said. “She’s done wonders, and our female fanbase has jumped to 57%. That might be the highest in the NFL!”
He added, “We used to be around a 50-50 split between male and female fans. Now, more women are joining us, and we know Swift has played a role in that.”
He also expressed his happiness for Swift and Kelce. “They’re an amazing couple,” he mentioned. “Watching them together is really special.”
During her appearance on the podcast, Swift shared a memorable moment from her early days dating Kelce. She described how his mom invited her down to the field after the Chiefs won the AFC Championship in 2024. “I was confused at first. I wasn’t sure if it was okay!” she recalled, laughing.
This rise in female fans reflects a broader trend in sports. According to a recent study by the Sports Marketing Agency, women now represent over 40% of NFL fans. The increase in female engagement shows how crucial personalities like Swift can be in transforming sports culture.
In recent months, social media has exploded with comments about the couple. Twitter hashtags like #TaylorSwift and #Kelce have been trending, showcasing how their relationship resonates beyond just football. Fans appreciate how Swift brings a fresh perspective to the game and helps bridge gaps between music and sports.
Hunt’s remarks and the growing female fanbase highlight the powerful intersection of pop culture and sports. As fandom evolves, it illustrates the significant role of pop icons in shaping the landscape of traditional sports.
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