Dua Lipa is taking legal action against Samsung for using her image on TV packaging without her permission. She’s asking for at least $15 million in damages, claiming copyright and trademark infringement.
In her complaint filed on May 8 in a California court, Lipa states that Samsung featured her face on boxes for various TV models sold in stores across the U.S. The photo, taken during the Austin City Limits festival in 2024, is owned by Lipa, and she says Samsung used it without her consent.
She first learned about this issue in June 2025 when fans started talking about a “Dua Lipa TV Box” on social media. Some comments included support for buying the TV just because her image was on it. Lipa’s lawsuit argues that Samsung’s actions are a blatant violation of her rights and an attempt to exploit her fame for profit.
According to the lawsuit, Lipa urged Samsung multiple times to remove the packaging but met with what she describes as a “dismissive” response. She previously sent a cease and desist letter, but Samsung reportedly ignored her concerns. The suit accuses the company of showing a “callous” disregard for her intellectual property and personal rights.
In a recent development, Lipa released her album, Radical Optimism, in 2024. Additionally, she’s set to star in a new comedy called Peaked, directed by Molly Gordon.
This case raises important questions about celebrity rights in the digital age. With 64% of artists reporting similar issues, the music industry is increasingly grappling with how to protect artists from unauthorized use of their likeness. Keeping track of these rights can be tricky, especially when social media stirs up public interest.
For more information on artist rights, check out the Copyright Office’s guidelines.
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