Brussels, 18 August 2025 — The European Public Health Alliance (EPHA) recently responded to a European Commission initiative on the new EU Cardiovascular Health Plan (ECHP). They emphasize the need for cooperative efforts to tackle cardiovascular diseases (CVDs), which remain the leading cause of death and disability across Europe.
Sara Bertucci, EPHA’s Policy Manager, highlighted the importance of this plan, noting it as a vital opportunity to combat Europe’s top killer. She stated that public health should be a priority in policy-making, and this plan signals a renewed commitment to health.
EPHA’s response includes key recommendations for the ECHP:
Preventive Measures: They call for stronger actions from Europe’s Beating Cancer Plan to include CVDs. This should involve enhanced tobacco regulations, restrictions on unhealthy product marketing, and phasing out subsidies for harmful items.
Early Detection: A systematic approach for early screening is crucial. EPHA suggests implementing standardized screening for various health conditions.
Access to Care: They want guidelines to ensure all EU countries create effective cardiovascular care protocols. A European network of specialized centers should be formed to improve access to rehabilitation.
Support Systems: The plan should create robust data systems about cardiovascular health, promote health literacy, and integrate mental health resources.
Without immediate, coordinated action, EPHA warns that the impact of CVDs could worsen, exacerbated by shared risk factors with other diseases and wider social issues. They stress that success will hinge on collaboration between EU institutions and member states, supported by good governance and sufficient resources.
Recent data sheds light on the urgency of this issue. A 2023 European Heart Network report revealed that cardiovascular disease costs EU economies over €210 billion annually. Additionally, nearly 49% of Europeans report being affected by CVD, highlighting the need for swift intervention.
In the broader context of health trends, a surge in social media discourse around heart health highlights public awareness. Various health influencers have taken to platforms like TikTok and Instagram, creating a movement focused on cardiovascular wellness, particularly among younger generations.
The ECHP is expected to be published by the European Commission in late 2025, with a Call for Evidence remaining open until 15 September 2025.
For further details, you can access the full EPHA submission here.
