As the United States and China navigate their ongoing trade tensions, the benefits may ripple positively for India’s handicrafts sector. Many manufacturers in India are hopeful that this trade war could offer them new opportunities.
Dr. Rakesh Kumar, a key figure at the Export Promotion Council for Handicrafts (EPCH), believes that businesses might shift their focus to India. He mentioned, “This is a prime time for us. With the right strategy, we can capture the global handicrafts market.”
The tariffs the U.S. has implemented affect many countries. However, Dr. Kumar points out that India faces lower tariffs compared to its competitors, such as China and Vietnam. He sees a chance for India to negotiate new trade agreements with the U.S. during this period.
In April 2025, India will host the 59th edition of the IHGF Delhi Fair. This event is significant for showcasing India’s craftsmanship and connecting with global buyers. Dr. Kumar highlighted that the fair aims to attract wholesalers and niche retailers, positioning India as the go-to sourcing hub for handicrafts.
According to EPCH, India exported handicraft products worth approximately ₹33,490 crores ($3.96 billion) in 2024-25. This figure showcases the potential of the handicraft market.
To remain competitive, Dr. Kumar urged the Indian government to implement stricter regulations on imports from China. He emphasized, “We must ensure India doesn’t become a dumping ground for other countries’ products.”
The U.S. market plays a crucial role in India’s handicraft exports, with 36% of products heading to American consumers. Dr. Kumar noted that many buyers from the U.S. and the Middle East have already registered for the upcoming fair. “This trade situation is an opportunity for us to expand into new markets,” he stated.
The fair will also spotlight innovation, featuring products from start-ups and designers, including sustainable options. Dileep Baid, the chairman of EPCH, remarked that this season showcases a range of new designs, which can attract buyers looking for unique and responsible products.
Local industries stand to benefit as well. Abdesh Agarwal from the Moradabad Handicrafts Association pointed out that a significant portion of brass products is exported to the U.S. He believes this exhibition could help broaden their appeal in more markets. Similarly, Hansraj Baheti from Jodhpur mentioned that thousands of products are already making their way overseas.
With participation from buyers across over 100 countries, the IHGF Delhi Fair is set to be a major event for promoting Indian handicrafts. Nirmal Bhandari, president of the reception committee, noted the expectation of more than 3,000 exhibitors, enhancing the reach and visibility of local artisans and craftsmen.
India’s handicrafts industry is at a pivotal moment. The interplay of global trade dynamics can push it into new territories, ensuring that artisans receive their due recognition on the world stage. By embracing innovation and focusing on quality, India can elevate its crafting legacy, making it a preferred source for diverse global markets.
For more insights on trade and economic strategies, you can visit the Economic Times here.
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