OXXO USA recently introduced the popular Mexican fast-food chain Gorditas Doña Tota in one of its convenience stores in El Paso, Texas. This move aims to enhance the shopping experience by offering quick yet delicious meals.
Let’s break it down. Gorditas Doña Tota serves tasty options like gorditas, tacos, and traditional Mexican stews. OXXO believes that adding this local favorite will meet customer demand for convenient, flavorful food.
Carlos García Montemayor, the marketing director for OXXO USA, highlights this as a significant step toward improving their food offerings. He mentions, “At OXXO, we believe that convenience can also be flavorful.” By integrating Doña Tota, customers can enjoy authentic meals quickly, making it easier for them to get back to their busy lives.
This recent addition follows another successful integration: Ditsch artisan bread, which opened in January. Both of these formats are part of OXXO’s strategy to adapt to local tastes and preferences.
Owning OXXO is FEMSA, a major beverage corporation based in Monterrey, Mexico. FEMSA has been working to grow OXXO’s presence in the U.S. market. This includes rebranding convenience stores they acquired from Delek US Holdings last year. They aim to transform 77 more locations by 2027, expanding their reach across the region.
As the convenience store industry evolves, consumer tastes are shifting too. A survey from the National Association of Convenience Stores found that 67% of customers prefer quick-service restaurant options in convenience stores. This trend reflects a growing demand for diverse food choices on the go, and OXXO is responding by integrating brands like Gorditas Doña Tota.
In the grand scheme, OXXO’s approach highlights the changing landscape of convenience shopping. Customers now seek quick meals that don’t compromise on quality or flavor. As OXXO continues to innovate with these collaborations, they’re setting the stage for a more exciting shopping experience.
In summary, OXXO USA’s introduction of Gorditas Doña Tota enriches its food offering, responding to modern consumer needs and preferences. As this trend grows, we can expect more convenience stores to adopt similar strategies, bridging the gap between fast food and everyday necessities.
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